22 Feb 2010Morrisons and England 2018 in football sponsorship deal

Football Sponsors/ Sponsorship and Media

A football sponsorship deal has been signed that will see supermarket chain Morrisons support England's bids to host the FIFA World Cup.

England are looking to stage the tournament in either 2018 or 2022 and the retailer is the third major company to lend its backing, following on from Big Four accountancy firm PricewaterhouseCoopers and telecommunications giant BT.

How much the agreement is worth has not been officially revealed, but the Daily Mail reports that Morrisons is to put £1 million into the 2018 bid.

The news follows last week's announcement that David Dein has been appointed as the England 2018/22 international president.

The former vice-chairman of Arsenal Football Club said he was "delighted" to have been offered the opportunity and is looking forward to the campaign ahead.

"Having had 25 years in English, European and world football this was a challenge I could not refuse. Now the hard work begins," he remarked.

Written by Paul Roberts

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