3 Sep 2009Crystal Palace extend football sponsorship deal with GAC

Football Clubs News | Football Sponsors/ Sponsorship and Media

GAC is set to remain as the main sponsor of Crystal Palace for another two seasons after the two parties agreed on an extension to their current deal.

The global shipping and marine services company, which first signed a football sponsorship deal with Crystal Palace in 2004, will continue its backing of the Championship outfit until June 2012.

As well as shirt sponsorship, the agreement also ensures that the GAC brand continues to appear on the club's promotional material, media displays and stadium signage.

Bill Hill, vice president for logistics at GAC, said that the deal with Crystal Place "represents an integral element of our marketing mix and has benefited GAC's brand visibility significantly over the past few years".

The south London club also recently confirmed a new football sponsorship deal with regional contractor Farnrise Construction and the firm's logo is set to appear on the rear of the first-team shirts and shorts until the end of the season.

Written by Mark Thompson

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