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The football sponsor of Stoke City is one of the most recognised in the English Premier League among supporters, a football survey has discovered.
Britannia has profited from increased brand awareness and gained a higher profile as a result of Stoke City first gaining promotion to the Premier League and then sealing their status in the division this season.
A number of football watchers were recently asked by Britannia to name all the shirt sponsors that the could from the English Premier League, with the company being among the top ten most remembered.
Some 84 per cent of respondents named Britannia, while other recognisable brands to make the top ten included Carlsberg, which has a football sponsorship deal with Liverpool, Emirates, AIG and Northern Rock.
A Britannia spokesperson said: "This first season in the Premier League has meant a huge increase in media interest for the club and consequently the Britannia logo has been seen more widely.
"Football sponsorship is just one element that contributes to our overall brand awareness, but it reaches a huge audience."
Britannia has been the principal sponsor of Stoke City since 1997.
Written by Craig Kemp
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21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
