Football Clubs News | Football Sponsors/ Sponsorship and Media
Sheffield Wednesday have announced a shirt sponsorship deal that will see the Children's Hospital Sheffield feature on the club's first team kit for the next two years.
The name and logo of the hospital and its charity will appear on the front of the players' shirts instead of a corporate sponsor.
Sheffield Wednesday chairman Lee Strafford said the initiative highlights how seriously the club takes its social responsibilities.
"We are proud to say loud and clear that Sheffield Wednesday wants to break the current football mould by getting away from the perception that football is just about money," he added.
"Certainly, a commercial shirt sponsorship deal can be very lucrative. However, we feel that there is much more value in supporting an organisation within our city that provides a vital service to people in need, not just to those in our own region but to children across the country."
Sheffield Wednesday are the first club in the Championship to donate their shirt sponsorship to a charity in this way.
Premier League side Aston Villa feature the logo of children's hospice Acorns on their first team shirts, while sponsorship of the Barcelona kit has been donated to Unicef.
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21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
