6 Feb 2009Sportfive and Mediapro extend La Liga rights marketing deal

Football Sponsors/ Sponsorship and Media

Sportfive and Mediapro have extended their joint effort to market the Primera Liga's television and media rights in eastern Europe, Sportbusiness.com reports today (February 6th).

The two parties have enjoyed a successful partnership promoting the Spanish top flight in 12 countries in the region, such as Bulgaria, Romania, Czech Republic and Croatia.

Now it has been confirmed that a new three-year deal has been struck which takes the arrangement through to 2012, much to the delight of Sportfive executive vice-president Lars Heidenreich.

He told the news provider: "We are very pleased about the extension of our successful collaboration with the Spanish league and hope to continue our track record of shared successes.

"Our worldwide network and our branches in eastern Europe put us in an excellent position to continue marketing the Spanish league's TV and media rights in the future."

Mr Heidenreich added that Sportfive is currently in discussions about taking control of marketing the rights in a number of other countries.

Barcelona currently sit 12 points clear of nearest challengers Real Madrid at the top of the Primera Liga.

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