Middlesbrough hinted on Tuesday (November 25th) that they may consider slashing ticket prices in order to bring more fans through the turnstiles at the Riverside.
At present, the vast majority of the club's income is made up of television money, a fact cemented by the whopping £2.6 billion rights deal agreed for the Premier League last year which runs until 2010.
With that in mind, chief executive Keith Lamb - speaking alongside manager Gareth Southgate at the BBC Tees Middlesbrough Fans Forum - explained that Boro fans deserve a degree of respite.
He said: "The fans are the most important thing but the money they bring in is less important now.
"We will have to use television money to subsidise ticket prices."
At present, the club's average attendance so far this season is 27,300, a figure which represents just 77.7 per cent of the 35,100 capacity at the Riverside, according to ITV statistics.
Indeed, only Wigan (71.4 per cent) and Blackburn (69.8 per cent) have more trouble filling their stadia, although Boro sat in tenth place in that league for last season.
© Copyright
21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
