Football Sponsors/ Sponsorship and Media
Bundesliga fans have received a boost after it was confirmed on Monday (November 17th) that a major European airline will be showing highlights on its intercontinental flights.
Lufthansa AG has agreed a deal with the Sportsman Media Group which will see all the goals and major action from the previous weekend's matches shown on 92 different flights departing from Frankfurt, Munich and Dusseldorf.
Under the terms of the deal, passengers will be treated to an exclusive 15-minute package produced each week by Unas Media Productions, a subsidiary of the Sportsman Media Group Holding.
Sportsman Media Group founder and CEO Thomas Krohne said: "This proves once again just how valuable the broad setup of our holding structure is, under which, among other things, we bundle all of our sports and media competencies, from marketing rights to producing sports motion pictures as well as servicing, assembling and operating internet platforms."
Official statistics show that average attendances in the Bundesliga have been higher than those in the Premier League for the past five years.
© Copyright
21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
