A leading global sports business expert has suggested that the credit crunch will push football to examine how it runs itself as an industry and should necessitate innovation.
Simon Chadwick, Professor of Sport Business Strategy and Marketing in the Faculty of Business, Environment and Society at Coventry University, has admitted that the biggest clubs may not be affected by the economic downturn.
However, he explained that for most people involved in the industry, the current situation provides a perfect opportunity for introspection and looking for ways to improve.
Speaking at the launch of Weber Shandwick Sport, a new global public relations sports practice, he commented: "In some ways, the downturn is not just a challenge, but also an opportunity for the smartest sports, teams, companies and investors.
"It is forcing us to examine how things can be better run, better managed and better organised, for a brighter future for sport."
Professor Chadwick drew attention to the example of FA chairman Lord Triesman, who recently questioned whether the Premier League clubs should be allowed to operate with their accumulated £3 billion of debt.
He took up his current post at Coventry University after previous stints at the University of Leeds and the University of London.
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21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
