9 Oct 2008United extend deal with Budweiser

Football Sponsors/ Sponsorship and Media

Manchester United announced yesterday (October 8th) that they are extending their partnership with American brewers Budweiser.

United have been sponsored by the company since 2002 but now the new deal will see that arrangement extended until 2010.

Under the terms of the deal, Budweiser will secure digital on-field signage in English and Mandarin, while also using the club's crests and player photos on their own merchandise.

David Gill, chief executive at Old Trafford, said: "Budweiser is dedicated to football and has been a valuable partner to Manchester United.

"Budweiser's use of Manchester United for marketing activities has brought loyal followers closer than ever to the club and helped create many new Red Devils fans along the way.

"The club and, most importantly, our fans are pleased to have Budweiser's support."

The company will also be launching a campaign across the UK, Argentina and Vietnam to give fans the opportunity to attend live matches during the current season.

Budweiser has been a sponsor of the Premier League for the past six years and has also been the official beer of the World Cup for over a decade.

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