Football Sponsors/ Sponsorship and Media
The Football Association (FA) has announced that Pitch International will be its new audio-visual archive and broadcast partner for the next four years.
English football's governing body has been searching for partners for international broadcasting for some time and has now struck up a deal until July 2012 with the company.
Responding to the announcement, FA commercial director Jonathan Hill explained that he was looking forward to forming a strong partnership with Pitch International.
He said: "The servicing of the FA's overseas contracts is clearly of paramount importance to the FA as rights holders, and we are delighted to be able to rely on Pitch International's considerable expertise and track record in this area."
Under the terms of the deal, the firm will provide the FA Cup, Community Shield, and England and England Under-21 home matches with international satellite distribution and on-site facilities.
The FA also expects to generate around £150 million in revenue from the partnership in the next four years.
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21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
