25 Sep 2008Sony Ericsson announces deal with Fifa

Football Sponsors/ Sponsorship and Media

Mobile phone manufacturer Sony Ericsson announced yesterday (September 24th) that it has signed a new sponsorship deal with Fifa.

As part of the two-year partnership, football's world governing body has confirmed that Ericsson will become the official mobile phone handset of the 2010 World Cup.

In addition, Sony Ericsson will be awarded various category-exclusive rights on a global basis, while it will also be incorporated into Fifa's list of sponsors for the showpiece in South Africa.

Lennard Hoornik, corporate vice-president and head of global marketing at the firm, said: "We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience.

"Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football."

Mr Hoornik also confirmed that the company will use its knowledge from sponsoring the WTA Tour in tennis - the largest sponsorship in professional women's sport - to make the most of the partnership with Fifa.

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