22 Sep 2008New adverts for Champions League nights

Football Sponsors/ Sponsorship and Media

Heineken International has announced that it has launched a new advertising campaign as part of its ongoing sponsorship of the Uefa Champions League.

The 'Great Together' project will see ten-second adverts broadcast worldwide featuring clips relating to how to prepare best for a Champions League night.

The adverts mark the fourth consecutive year of partnership between Heineken and Europe's premier competition, much to the delight of Heineken Activation global manager Hans Erik Tuijt.

He said: "Heineken and the Uefa Champions League have a natural fit. The Uefa Champions League is one of the most premium global sport events; Heineken is world's most international premium beer, available in almost every country in the world.

"When you make plans for a great night of football, you only need the following three ingredients: a UEFA Champions League match, friends and a nice and cold Heineken."

Over the past two seasons, Heineken has taken the Champions League trophy on tours through Latin America and Asia to give fans the opportunity to see it in all its glory.

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