20 Jun 2008Uefa announces German TV deals

Football Sponsors/ Sponsorship and Media

Uefa has awarded ProSiebenSat.1 exclusive free-to-air television rights to both its Champions League and Uefa Cup fixtures between 2009 and 2012.

Meanwhile, Premiere has reinforced its position as the exclusive Champions League pay TV provider in Germany.

ProSiebenSat.1 will get the first-choice live match as well as highlights from games not shown live.

It will focus the majority of its coverage on the live game on Wednesday evenings unless there is only one German side in the tournament, where it will be flexible between matches on a Tuesday and a Wednesday.

David Taylor, general secretary of Uefa, was delighted to announce the deals.

"These deals represent great news for football fans in Germany because they ensure the delivery of unrivalled coverage of German teams participating on the European stage," he explained.

Customers purchasing Pay-TV packages with Premiere will be able to see all Champions League matches, as well as highlights, Uefa's official website revealed.

"Premiere, during the course of its long-standing partnership with the UEFA Champions League, has excelled and UEFA is eagerly looking forward to continuing this partnership," said Mr Taylor.

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