18 Jun 2008Everton and InfoMedia team up to provide mobile services

Football Sponsors/ Sponsorship and Media

Everton have become the latest club to announce new details of their media partnerships, as they reveal the link up between themselves and InfoMedia.

The club will let InfoMedia take control of their marketing responsibilities, specifically in terms of mobile phone content creation.

For accounts in the UK, exclusive content will be available to Orange, Tesco and T-Mobile customers.

WAP and text message services will be provided by InfoMedia and will include animated players, news, reviews, match information and ticket availability.

Interviews with Everton's managers and players will also be available in the future.

Mark Rowan, head of communications at Everton FC, said: "We at Everton are always looking for new ways of optimising the experience of our fans.

"The club is keen to embrace new technologies and fully believes that there's a big future for it in the mobile market."

The news comes in the same week Manchester United celebrated ten years with its website management company.

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