12 Jun 2008Chelsea tie up with Beckham's favourite, CAA

Football Sponsors/ Sponsorship and Media

Chelsea FC has signed up to one of America's top sporting publicist agencies, it has been reported.

Creative Arts Agency (CAA) currently represents five of the most valuable players in American Football, and will assisting the London club on it's branding, marketing, stadium development, corporate partnership development, touring and social responsibility.

The move comes as a reminder to many of how much money is invested behind the scenes for the purposes of a football club's image.

Chelsea chief executive Peter Kenyon said: "Chelsea is delighted to be partnering with CAA Sports. As a club, our philosophy is to partner with market leaders and CAA is certainly that. It has unparalleled experience across a whole variety of areas that appeals to Chelsea.

"Together we can build on Chelsea's global business reputation, its unique position as the only soccer club in the centre of London, our talent, and our desire to be seen also as a force for good in our local community and around the world."

CAA is also the company responsible for moving David Beckham to LA Galaxy.

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