5 Jun 2008Villa announce new shirt sponsor

Football Clubs News | Football Sponsors/ Sponsorship and Media

Aston Villa have signed a new short sponsorship deal with Acorns Children's Hospice.

The hospice's name will appear on the club's shirts from the beginning of next season as a replacement for 32Red internet casino.

The Villains have been associated with Acorns, which helps with the care of 600 children and families in centres across central England, for the past two years.

On the back of this, the club decided to enter into a partnership with the hospice as part of an attempt to increase awareness of Acorns' efforts.

"We are striving to react with one eye on tradition and the other on progress," said a statement on the club's website.

"Aston Villa's history and heritage remain fundamental values that cannot be ignored and all these factors shaped our internal expectations regarding the sponsorship value of our shirt and the esteem in which we hold and cherish whatever symbol or message appears on it."

Other clubs which promote charitable organisations on their shirts rather than sell the advertising space to the highest bidder include Barcelona, Hammarby and Brondby.

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