American Airlines has signed an agreement with Soccer United Marketing, Major League Soccer's marketing offshoot.
The company will become the official airline of Major League Soccer (MLS), the MLS Cup, the MLS All-Star Game and the SuperLiga - the competition between teams from Mexico's Primera Division and the US and Canada's MLS.
"We are thrilled to be associated with one of America's increasingly popular sports leagues," commented Roger Frizzell, American Airlines' vice president¬ for corporate communications and advertising.
"We are especially pleased to have the opportunity to sponsor the SuperLiga tournament series, which in its first year attracted more than ten million viewers in both Mexico and the US. We think this is a phenomenal opportunity to capitalise on the diversity of the MLS fan base."
The deal secures American Airlines on-site advertising, TV advertising, promotional and marketing rights, on-site signage, and in-game promotional opportunities.
Mr Frizzell admitted that one of the reasons behind American Airlines' decision to back the MLS was the addition of star names such as David Beckham, Cuauhtemoc Blanco and Duilio Davino.
"The fact that the MLS product continues to be increasingly popular within the Hispanic community also creates a great opportunity to showcase American Airlines' history of extensive service to Latin America and Mexico," he added.
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21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
