Platini aims for Respect

A new Uefa campaign has been instigated aimed at promoting respect.

Predictably entitled Respect, the programme was launched by Uefa president Michel Platini earlier this week at a meeting between the 16 national associations taking part in the European Championship finals to be held in Austria and Switzerland in June.

The word respect will be highly visible throughout the championships, with the aim being to propagate respect towards opponents, the opposition's national anthem and referees.

What's more, Uefa is supporting five social projects with €2.2 million (£1.7 million), with each initiative aimed at schoolchildren, fans or disabled people.

"There must be respect for the difference and diversity that enriches our continent," said Platini.

"In concrete terms, this means strengthening the fight against social ills such as racism, violence, xenophobia and homophobia, and reinforced backing for our partners who promote sport for the disabled. Emotions and respect - two words for a great football festival."

The slogan Football For All has been coined, and Respect will appear on every shirt and every drinks bottle throughout the tournament.

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