Blackburn Rovers have signed a new shirt sponsorship deal with Crown Paints.
The deal will run for three years, and is worth up to £5 million depending on the team's performance.
It will come into effect as soon as the present shirt sponsorship deal with Bet24.com expires at the end of the season.
It is a particularly happy union according to Howard Luft, managing director of Crown Paints, as a significant number of the firm's workers at its Darwen plant are Rovers supporters.
Meanwhile, Blackburn chairman John Williams commented: "This deal gives us the opportunity to work with a major national brand with the added benefit of a strong local connection."
Crown Paints is a previous sponsor of Liverpool, and has returned to top-flight football after a 20-year absence.
© Copyright
21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
