Cost of watching football rises

The average British football fan spends around five per cent of the average annual salary on their football club.

That is according to Virgin Money, which has published its Football Fans Inflation Index.

According to the index, a typical fan of any British club spent £1,080 following their team in 2007.

That includes the cost of tickets, merchandise, travel, food, alcohol and match day programmes.

The study revealed that Premier League supporters spent an average of £1,331 on following their team, while one in eight fans spent around £3,000 on tickets alone.

John Franklin, spokesman for Virgin Money, said that football looks set to get more expensive in the year ahead.

"2008 will be a real struggle for football fans, regardless of the team they support. While it's true that some clubs have made efforts to reduce ticket prices in an effort to attract more people to match days, the majority of regular football fans will be hard hit by the cost of going to games," he commented.

"And while 2007 saw some tough financial conditions, the outlook for 2008 is potentially even worse, meaning people's expenditure on football will eat into their disposable income even further.

"Football is a passion and regular fans will not sacrifice their love of the game, even in a tough financial climate," continued Mr Franklin.

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