10 Jan 2008Brands in Football 2008 - the 'Bible of European football sponsorship'

A new book detailing all you need to know about who's sponsoring who and what in major league European football is now available.

Brands in Football 2008 the European Edition, dubbed the 'Bible of European football sponsorship', brings together the details of all the main commercial contracts at over 130 European clubs including stadium, drinks, online, travel, media and kit sponsorship deals.

Published by Football Fans Census - Europe's leading independent football fan research expert - the book is aimed at brands already in football or planning to get involved as well as clubs, advertising agencies, PR companies and sponsorship consultancies.

According to Julian Fernandez, sponsorship director at FC Barcelona, the fact that Brands in Football 2008 the European Edition covers all of the top clubs - including those in the Bundesliga, La Liga, Ligue 1, the Premier League, the Scottish Premier League and Serie A - makes it especially noteworthy.

"What is particularly useful is seeing in one publication the wide array of brands involved not just in Spain, but also in France, Germany, Italy, England and Scotland," he said.

"At FC Barcelona, sponsors have always been central to the club's continued success and that of the game in general," he adds.

Brands in Football 2008 the European Edition is now available from the Football Fans Census through its website at www.brandsinfootball.com, while North and South American and Asian versions are currently in development.

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