The English Premier League has been taken to court in a dispute over the legality of its existing territorial TV rights monopolies.
Manchester United have sold online and mobile broadcasting rights to a Hong Kong telecommunications provider.
Middlesbrough have revealed that they will have a different shirt sponsor for each month of next season, after failing to reach a satisfactory yearly deal.
Tottenham Hotspur could play with a number of sponsors' logos on their shirts next season, it has been claimed.
BTVision subscribers will be able to view Sky Sports 1 and 2 from the start of the next English Premier League season, it has been announced.
Financial services firm American Express has bought the naming rights to Brighton and Hove Albion's new stadium.
Coca-Cola has inked new sponsorship agreements with the Scottish Premier League and the English Football League
Manchester United have agreed a deal with a Chilean wine producer which will see the firm become their latest official partner.
Yahoo will show five-minute highlight packages from English Premier League fixtures next season as part of a new deal.
ESPN is reportedly seeking greater access to players and managers for its FA Cup coverage next season.
Broadcasting regulator Ofcom has told BSkyB to reduce the wholesale prices it charges rival platforms for its sports stations.
Manchester United and Chelsea's top-of-the-table clash will be broadcast on Sky in 3D, the broadcaster has confirmed.
Energy company Npower will replace Coca-Cola as the new Football League sponsor from the 2010/11 season.
Morrisons has joined BT and PricewaterhouseCoopers as an England 2018 sponsor.
Southampton will launch a shirt without a sponsor next season to mark the 125th anniversary of the club.
Tennent's will replace Carling as the shirt sponsor of Celtic and Rangers.
Sky TV is preparing for the launch of its 3D channel with a special broadcast of Arsenal versus Manchester United.
Scottish football clubs are not expected to be allowed to sell their naming rights.
Turkish Airlines will replace AirAsia as the official carrier of Manchester United in a multi-million pound deal.
A sponsorship agreement between the Old Firm and Tennent's is expected to be announced in the near future.
Northern Rock's continued sponsorship of Newcastle United has resulted in fresh controversy for the Championship outfit.
A one-off shirt sponsorship agreement will enable West Bromwich Albion to back a Haiti earthquake appeal during their game against Newcastle United.
An international sponsor will be sought to purchase the naming rights to Liverpool's new stadium, according to commercial director Ian Ayre.
A new sponsorship category will be created as the English Premier League looks to appoint a technology partner.
South Korea's Ki Sung-Yong will help to raise the international profile of the Scottish Premier League, according to Celtic chief executive Peter Lawwell.
The internet-only game between England and Ukraine is believed to have been watched by about 500,000 football fans.
A report from Deloitte's Sports Business Group suggests that fan loyalty has insulated top football clubs against the economic downturn.
Worcester football fans visited a local Barclays branch to get a close-up view of English football's biggest prize.
The lack of a TV broadcast deal for England's upcoming World Cup qualifier against Ukraine has left many fans feeling short-changed.
Shipping firm has agreed a two-year extension to its football sponsorship deal with Crystal Palace.
Carling is hoping to continue to maintain brand awareness with football fans through its sponsorship of the League Cup.
English Premier League clubs are not matching the revenues gained two years ago through football sponsorship deals.
US television broadcaster ESPN has gained the rights to show games from Germany's top league for the next three seasons.
A new ESPN channel is being added to Virgin Media's offerings, which will show live fixtures from the upcoming English Premier League season.
A smaller transfer budget has caused Aberdeen to miss out on three potential signings ahead of the upcoming SPL season.
Jobsite has signed a three-year deal with Portsmouth that includes the right to rename a stand at Fratton Park.
Despite losing Cristiano Ronaldo to Real Madrid, Manchester United continue to rise above the global downturn.
The Setanta Sports Cup in Ireland is to continue for at least another four years.
Buildbase and Plumbase are to share the football sponsorship duties at Oxford United this season.
The UEFA Champions League is to be shown on Wednesday evenings this season with Coronation Street moving to a Thursday slot.
Sponsor Tony Roach has provided extra funding for Histon to improve their playing squad this season.
Aviva has agreed to sponsor the League One outfit for an extra season until the end of the 2011/12 campaign.
Manchester City's bid to become a global force has been boosted by striking a deal with Endemol Sport.
Some 200 Liverpool fans can enter a competition to watch the club's game against Singapore on July 26th.
Liverpool are not guaranteed to sign a new football sponsorship deal with Carlsberg next year.
ESPN is set to pay £100 million for the two English Premier League packages recently taken away from Setanta for next season.
Manchester United have signed a five-year deal with the Chinese electronics manufacturer which will result in co-branded products such as digital cameras.
Cristiano Ronaldo's agent is looking to get the player a better image rights deal at Real Madrid.
Amateur and professional photographers have been given the chance to win a trip to next year's FIFA World Cup by Sony.
Aon has stated that Cristiano Ronaldo's move to Real Madrid has no bearing on its football sponsorship deal with Manchester United.
Teams in the Blue Square Premier League will be substantially worse off financially if Setanta fails to find an investor.
Karoo will no longer see its name on the shirts of Hull City as a new football sponsor has been found.
BBC Suffolk will provide commentary to all of the Ipswich Town games for the next three seasons following an agreement with the club.
The chief executive of Emirates has revealed that no trophies were expected this season at Arsenal.
Football sponsorship, TV money and increases in gate receipts all mean it is essential for clubs to remain in the English Premier League.
The FA may consider some kind of sponsorship deal for Wembley Stadium to boost its finances.
Football fans will be able to use a Twitter-style application on the ITV website during the FA Cup final.
Barcelona fans will be able to learn more about the club through a new partnership with online computer game Empire of Sports.
Ticketmaster will provide Queens Park Rangers with some new technologies to use to improve the way that tickets are issued to supporters.
Sepp Blatter has warned English clubs that they could be the largest affected by the credit crunch.
Air Etihad is to be announced as the new football sponsors at Manchester City.
Local businesses are being encouraged to enter a draw to become the football sponsors at Bristol Rovers.
Leicester City fans have voted that the club should not have a football sponsor on their shirt next season.
Portuguese star to become global ambassador for the firm
Uefa signs deal with Polish broadcaster
Bulgarian football association extends partnership with mobile operator
Reports claim that Manchester United have approached the Tata Group to follow AIG as the club's shirt sponsor.
Hibernian have announced that McEwan Fraser will be their new main sponsor from the start of next season.
Fans from numerous countries will be watching the new-look competition
SPL side sign a four-year deal with the American firm
Bhoys extend their partnership with the American firm by five years
Anger as A-League side are forced to remove sponsor's logo from their shirts
Championship side secure new six-year agreement
Reds sign a new four-year deal worth £5 million
World football's governing body criticises South Africa over Confederations Cup and World Cup marketing
Sites showing matches for free 'could damage the English game financially'
Sheffield Wednesday have announced a shirt sponsorship initiative with a local hospital.
Fans of Nigel Worthington's side will be able to see coverage
The two companies will continue to market the rights in eastern Europe
Sports minister delighted at new deal but urges community focus
Broadcaster maintains its share of live top-flight rights
African fans of the Premier League will be able to see matches again
BBC Alba will show three First Division fixtures
Broadcaster cites financial crisis as African subscribers are switched off
German side secure contract from next season onwards
Former FA chief executive to conduct study into which events should be protected
Broadcaster confirms tender process deadline passed with no formal bids
Midlands side sign two-year partnership with the travel firm
SPL champions secure new five-year package with the American firm
Company is set to sponsor tournament until 2011 at least
German side confirm three-year renewal with Dubai airline
Serie A side make shirt agreement with Romanian car manufacturer
Irish side secure three-year sponsorship with Denmark-based firm
The company will conduct an assessment of the deal next year
Saints take partnership with the airline through until June 2010
Mark Hughes' side in talks with airline Etihad
Two countries to show top European club competitions
New Gunners chief executive set to seek more lucrative agreements
French side announce special sponsorship deal
German automaker happy to continue partnership
Blues net a deal until 2012 worth up to £7 million
Drinks company still passionate about 'partnerships' with major tournaments
German top flight replaces the Premier League atop the latest list
Travellers to be treated to 15-minute package in the sky
The firm will have a range of internet content from Italy's top division
Interested parties are now being invited to place their bids
Chief exec not concerned over AIG plight
Euro 2008 timekeepers link up with Sir Alex Ferguson's side
Chinese firm secures deal to show matches for three years
Reds sign deals with a host of leading companies
Eurosport announces Bundesliga football package for 2009-2012.
Partnership with American beer giant is secured until 2010
German side prolong exclusive deal with Arcor
Wigan and Hull are the latest clubs to be affected by the economic downturn
2.Bundesliga side step up their partnership with KUKA AG.
Governing body ends its search with Pitch International deal
Television rights deal breaks down after disagreement over highlights.
Mobile phone firm signs a two-year deal to play a major role at the 2010 World Cup.
Torino sign a deal with Renault Trucks, while Alessandro Rosina is set to launch a fashion line.
Main sponsor of the FAI and the Republic of Ireland teams receives two-year extension.
Heineken announces adverts as part of a new campaign.
The prime minister accepts that fans have a right to be unhappy about not being able to see terrestrial highlights of the win over Croatia.
Sports manufacturer has entered into a long-term partnership which will see the national side wear Adidas kits for the first time on Wednesday (September 10th).
Labour MP John Grogan urges the government to add World Cup qualifier highlights to the list of protected events which must be shown on terrestrial television.
England fans make no secrets of their feelings towards Setanta in Barcelona.
Chelsea fans will be able to view matchday programmes online after the club announced plans for high quality content on its website.
A radio station will be driving the length of the country this season in a bid to ask fans their opinions on the air.
Ipswich fans have been cut off from radio commentary of their team's home fixtures after a complaint from bitter rivals Norwich City.
Premier League goals will be available on the Sony PSP from this weekend as fans enjoy their fill of Premier League action.
Manchester United have signed a five-year sponsorship deal with Saudi Telecom worth £10 million.
A new book honouring Liverpool's Asian fans has been released today.
Scottish teams are feeling the cost of the credit crunch, a new survey has claimed.
The Football Association has signed a four-year deal with the BBC which will see the broadcaster cover FA Cup and England internationals, as well as Premier League games.
Football supporters are preparing to shell out for their side's new replica kit as the new season gets underway.
Setanta Sports is investing in its online marketing to show football fans that it has the content to attract viewers.
Young footballers are likely to benefit from a £55 million TV deal that will see Sky Sports and the BBC gain rights to broadcast games.
Referees have decided not to strike after the SPL agreed to examine their wage structure.
The Swiss and Austrian football associations have claimed that Euro 2008 was the best tournament ever organised.
Leeds United have announced Netflights.com as their new shirt sponsor with the website stepping in after another deal broke down.
Football fans are enjoying more choice from their television packages through an increased number of suppliers, it has been claimed.
Non-league FA Cup ties will be uploaded to the internet in a new highlights package to give fans a better chance to see their team in the early rounds.
Stuart McMillan, a Scottish MP, has backed calls from the BBC Audience Council for Scotland that recommended that Scottish international football games be shown on the BBC.
Queens Park Rangers have agreed a three-year £7 million sponsorship deal with Gulf Air.
Scottish football fans are delighted that John Motson has retired from international commentary, so they do not have to listen to references about England's World Cup victory.
Russia and Holland's quarter-final match drew more English football fans to the TV than any other match in Euro 2008.
Uefa have announced the German TV deals for the Champions League and Uefa Cup for fixtures between 2009 and 2012.
21 October 2010
21 October 2010
21 October 2010
20 October 2010
20 October 2010
