The Football Fans Census: Understanding the hopes and fears of football fans

Football Fans Index

Football Fans Index

Football Fans Index is a ground breaking tool giving clubs a competitive advatange the increasingly tough sponsorship and advertising market.

A joint venture between Football Fans Census and Target Group Index (TGI), Football Fans Index was launched in May 2009 to provide clubs with an accurate picture of their fans demographic and attitudinal profiles. It enables them to access a tool that has been the gold standard for media owners and advertising agencies for the last 5 decades.

With information on fans spending patterns and habits, covering over five thousand brands in over five hundred different categories, FFI gives clubs hard data to help articulate the value of their sponsorships to their partners.

If you would like to find out more about how Football Fans Index could support your work then please contact us at contact@footballfanscensus.com